My why is the purpose of my brand. It’s a story that never ends as I continually adapt to the needs of my customers, manifested from a place of love and conviction.
I’M A SOULFUL, CREATIVE WHOSE PURPOSE IS TO HELP YOU.
(I could have put some really ‘fluffy’ words around this, but the truth is I really do want to help you!)
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My core desires are; to serve my customer, to see their potential, empathise with their challenges, and replace negativity with positivity.
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I specialise in creating authentic, purposeful brands and websites.
It’s my job to enable you to discover your motivation, understand your purpose, seek clarity in your vision and focus on the wants, needs, and desires of your customers.
My greatest gift is enabling you to think bigger, and brighter, taking you on a beautiful journey of discovery to create a truly purposeful brand.
One of my biggest struggles when starting my business was imposter syndrome. My mind chatter telling me you’re not good enough or what if someone finds out you didn’t go to design school? It wasn’t until I heard the two quotes below by Danielle LaPorte; that I realised YES that is ME!
“I was to busy learning life skills to do a degree”
“I never stepped foot in a design school, creativity is in my blood”
You see I didn’t go to design school, but that doesn’t mean I can’t be creative. I taught myself how to use Illustrator and InDesign, and read book after book about graphic design, brand identity, colour, typography, marketing and successful entrepreneurs. I watch TED talks, attended events, webinars and workshops.
On reflection, I’m inspired by my own journey; my 25 years in the corporate world had taught me the most important lesson is understanding the needs of the customer and excelling at them, going above and beyond the expectations. Learning how to analyse and identify service improvements, to be continually adapting to the needs of your customers. Your story never ends; it continuously evolves with the needs of the customer.
It’s your customers’ opinion that matters not your competitors’. Your customer wants to know about you, the person behind the brand, which is why it’s so important for your brand to be quintessentially you. Don’t try to be something or someone your not, you won’t be able to sustain the facade. Be true to yourself and your customer.