COLOUR

There is so much more to colour than meets the eye, from how we perceive it to it’s origins, theories and language. Welcome to the first blog in the series of Brand Colour Confidence where I get back to basics on what colour is and how it works.

Our modern understanding of how colour is formed from light, begins with Sir Isaac Newton (1642-1726) and a series of experiments that he publishes in 1672. He demonstrated that light travels in waves. He shone white light through a triangular prism, as different wavelengths of light refracted at different angles, Newton was able to demonstrate that the colours of the rainbow (the spectrum) are the component parts of light.

prism

COLOUR IS LIGHT

Light travels to us in waves from the sun, on the same electro-magnetic spectrum as radio and television waves, microwaves, x-rays etc. Light is the only part of the spectrum that we can see, which perhaps explains why we take it less seriously than the invisible power of the other rays.

wavelengths

HOW WE SEE COLOUR

Colour affects us whether we like it or not, colour gives us feelings making it more than a visual experience. We perceive colour just as we perceive taste. When we eat, our taste buds sense four attributes: sweet, salty, sour and bitter. Similarly, when we see our visual nerves register colour in terms of the attributes of colour: the amount of green-or-red; the amount of blue-or-yellow; and the brightness.

red-light

The polarities of life surround us you can’t have one without the other. We have North and South, light and dark, hot and cold, Yin and Yang – . Blue and Yellow – Night and Day – Dense and Light.
In scientific terms the longer the wavelength colours (red, orange and yellow) relate to the sun – day, light, energy, whilst shorter wavelengths of colour (blue, indigo, violet) relate to the moon – night, dark, passive. Green falls between short and long wave making it a balance, whilst white is the total reflection of light and black is the total absorption of light.
light

 WHAT IS COLOUR?

Colour is vibrations of light, the only visible part of electromagnetic spectrum between microwaves and x-rays.

Let’s begin with the basic colours of the spectrum.

Richard Of York Gave Battle In Vain

Red Orange Yellow Green Blue Indigo Violet

 brand-colour-confidence-colour-spectrum-pinterst-image

 

I really do hope you find this as interesting as I do, even this phrase brought back memories from my childhood. I have lots more to share with you over the coming weeks, as well as curated boards of colour on Pinterest, and colour psychology in Instagram.

WELCOME

Hello

my lovely

   

I’m Emma – a soulful creative who empowers like minded entrepreneurs to tell their unique story in a beautiful and authentic way. I’m a brand and web designer, I specialise in soulful, purposeful brands and websites that excite and delight.

 

INSTAGRAM

No images found!
Try some other hashtag or username

LET’S GET SOCIAL

Follow

PINTEREST

MY PLAYLIST

MY FAVOURITE RESOURCES

advertisement

I love working with soulful creatives

If you are interested in working together, send me an enquiry and I will get back to you as soon as I can!

Contact me
  • westelmblogtacularchat delicious burgers
  • westelmblogtacularchat
  • westelmblogtacularchat
  • westelmblogtacularchat emmabrooksdesign
  • This is a great opportunity for you to work withhellip

Join the Email List

Stay up to date on the latest News & Events

Join

Pin It on Pinterest