COLOUR

There is so much more to colour than meets the eye, from how we perceive it to it’s origins, theories and language. Welcome to the first blog in the series of Brand Colour Confidence where I get back to basics on what colour is and how it works.

Our modern understanding of how colour is formed from light, begins with Sir Isaac Newton (1642-1726) and a series of experiments that he publishes in 1672. He demonstrated that light travels in waves. He shone white light through a triangular prism, as different wavelengths of light refracted at different angles, Newton was able to demonstrate that the colours of the rainbow (the spectrum) are the component parts of light.

prism

COLOUR IS LIGHT

Light travels to us in waves from the sun, on the same electro-magnetic spectrum as radio and television waves, microwaves, x-rays etc. Light is the only part of the spectrum that we can see, which perhaps explains why we take it less seriously than the invisible power of the other rays.

wavelengths

HOW WE SEE COLOUR

Colour affects us whether we like it or not, colour gives us feelings making it more than a visual experience. We perceive colour just as we perceive taste. When we eat, our taste buds sense four attributes: sweet, salty, sour and bitter. Similarly, when we see our visual nerves register colour in terms of the attributes of colour: the amount of green-or-red; the amount of blue-or-yellow; and the brightness.

red-light

The polarities of life surround us you can’t have one without the other. We have North and South, light and dark, hot and cold, Yin and Yang – . Blue and Yellow – Night and Day – Dense and Light.
In scientific terms the longer the wavelength colours (red, orange and yellow) relate to the sun – day, light, energy, whilst shorter wavelengths of colour (blue, indigo, violet) relate to the moon – night, dark, passive. Green falls between short and long wave making it a balance, whilst white is the total reflection of light and black is the total absorption of light.
light

 WHAT IS COLOUR?

Colour is vibrations of light, the only visible part of electromagnetic spectrum between microwaves and x-rays.

Let’s begin with the basic colours of the spectrum.

Richard Of York Gave Battle In Vain

Red Orange Yellow Green Blue Indigo Violet

 brand-colour-confidence-colour-spectrum-pinterst-image

 

I really do hope you find this as interesting as I do, even this phrase brought back memories from my childhood. I have lots more to share with you over the coming weeks, as well as curated boards of colour on Pinterest, and colour psychology in Instagram.

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I’m Emma – a soulful creative who empowers like minded entrepreneurs to tell their unique story in a beautiful and authentic way. I’m a brand and web designer, I specialise in soulful, purposeful brands and websites that excite and delight.

 

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 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
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 Emma Brooks Design - Lesson Five - • Experience & Behaviour • • Lesson five takes on the behaviour and experience, the interaction with your customer. At this stage in the Brand Strategy you are itching to get your hands on those colour swatches and are no doubt pinning like a cat sniffing cat nip! • Take a moment to design the customer experience, Jo Malone didn't just think I know lets put some pots of cream out. No instead you are offered a luxurious hand massage, the top middle and bottom notes are spoken with deep affection, a lesson in how to layer fragrance. All this for free, why? Because the customer is made to feel important enough for one on one time. • Experience & Behaviour are hugely impacted by articulation of your core values, personality, discovery, understanding and knowing your customer. How can you apply this to your brand strategy, is it a simple note in the packaging, is it a custom graphic, the more you give the more you get! • #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Four - • Personality Positioning • • Lesson four takes on the creative stage of expressing your personality and positioning. This is where most people want to start and usually do without doing the homework of brand strategy. But without doing the homework, what is it based on? It’s likely just an aesthetic exercise. • Being able to articulate and position what your business stands for gives substance and and power to your brand. • The logo becomes just the tip of the iceberg of deep meaning throughout your business; the tagline expresses a significant point of your value proposition; and the visual style and copy voice and tone are all cohesive to your values and brand personality. Everything is working together now toward a common goal. And it’s possible that your new clarity reveals that, to be true to your brand and value proposition, you need to fine-tune or even redesign some of your products and services. • • • • #brand #thepurposefulbrand #purpose #discovery #customer #marketresearch #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #lessonfour #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
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