Having discovered my personality type – ENFJ I began to explore the roles of personalities and how it could help me to connect and understand my clients. My research led me to the psychologist, Carl Gustav Jung – he used the concept of archetype in his theory of the human psyche. If you missed part one read it here.

WHAT IS AN ARCHETYPE?

The term “archetype” has its origins in ancient Greek. The root words are archein, which means “original or old”; and typos, which means “pattern, model or type”. The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modelled, or emulated.

Although there are many different archetypes, Jung defined twelve primary types that symbolise basic human motivations. Each type has its own set of values, meanings and personality traits.

Most, if not all, people have several archetypes at play in their personality; however, one archetype tends to dominate the personality in general. It can be helpful to know which archetypes are at play in oneself gaining personal insight into behaviours and motivations.

I wish I had a great story as to how I found the test I took but I really don’t remember, perhaps it was the universe guiding me. The test ‘The Primary Archetype Test’ has been crafted by the wonderfully talented and inspirational lady – Cerries Mooney.

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THE PRIMARY ARCHETYPE TEST

The Primary Archetype test consists of 13 questions, each one carefully crafted using Cerries’s research and development of archetypal theory. The point of this test is to find out which archetype is most closely aligned with your soul…so you can then structure, build and run your business in the most fulfilling way.

Plus this test has been taken over 15,000 times, so it can’t be wrong.
After answering the 13 questions I was guided to a  page which includes a PDF Guide. The guide gave me an overview of my Primary Archetype – including my strengths, audience and ideas for bringing my archetypal brand to life.
PRIMARY ARCHETYPE

ALCHEMIST

( I had to google the meaning and the word alchemy too, as it’s not one that fits into my vocabulary every day, well not then it didn’t.)

 
Reading the Alchemist’s traits really did resonate with me, kind of like reading your horoscope.  I just had to know more about my archetypal blend, luckily Cerries had just the course: the Archetypal Business Initiation Kit. As soon as I had purchased it I completed the secondary archetype test. My test result was CREATOR, my initial reaction was that’s spot on. Upon reading the strengths, audience and ideas it gave me a far greater understanding of what a creator actually is and the role it plays in my business and how it sets me apart from other businesses.
SECONDARY ARCHETYPE

CREATOR

 

The Archetypal Business Initiation Kit took me on a soul searching journey of discovery, mediation, visual representations, pinning to this pinterest board, and creating my personal blend board.

PERSONAL BLEND

ALCHEMIST / CREATOR

 

Discovering my archetypal blend has given me a deeper understanding of who I am and my purpose. The blend board is a reflection of my soul and the core of my business.
BLEND BOARD

 

Archetypal Blend board
IMAGES SOURCED VIA PINTEREST
MY PURPOSE

I honestly don’t think I’d be writing this post, let alone have a ‘live’ website had it not been for the clarity that came from finding Cerries’s Archetypal tests. Her amazing assistant Erin who we fondly referred to as “chief joyologist” is on hand to support everyone of us in  the amazing community that is – The Alchemy hangout. The Alchemy Hangout has and continues to be a conduit of like minded souls and is without doubt one of the nicest groups on Facebook.

I set out on this journey to understand me, myself and I. My experience was upgraded from economy to business class thanks to this Cerries, Erin and The Alchemy Hangout. It has allowed me to be the woman I am today, I’m no longer hiding, I’m visible to the world, I have confidence in my abilities and I stand tall with love and conviction knowing I’m walking my talk! My soul defining moment was knowing;-
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My greatest gift is enabling you to think bigger, and brighter, taking you on a beautiful journey of discovery to create a truly purposeful brand.
 THE INVESTMENT
The Primary Archetype Test is free you can find it here.To discover your Secondary Archetype, you will need The Archetypal Business Initiation Kit, Cerries’ has kindly offered this course on “pay what you can”, as an added bonus which also gives you access to her brilliant Facebook community group where you can meet and connect with like minded souls.
http://cerriesmooney.com/archetypal-business-initiation-kit/ –

THIS IS NOT A SPONSORED post OR AN AFFILIATED REVIEW OF CERRIESMOONEY.COM

It’ me sharing my story of how I found my Purpose.

With love & conviction,
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IN ORDER TO UPHOLD AND RESPECT CERRIESMOONEY.COM COPYRIGHT I HAVE REFRAINED FROM SHARING THE CONTENTS OF MY TEST REULTS.

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I’m Emma – a soulful creative who empowers like minded entrepreneurs to tell their unique story in a beautiful and authentic way. I’m a brand and web designer, I specialise in soulful, purposeful brands and websites that excite and delight.

 

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