PROJECT: EMMA BROOKS DESIGN

PROJECT: EMMA BROOKS DESIGN
PROJECT FACTFILE

BRIEF: Develop a brand identity and website that reflects my values and vision

CLIENT: Myself

SERVICES: Brand Design | Graphic Design | Web Design 

THE DESIGN BRIEF

This was the hardest part – defining my own brief to work to.

My current brand eleven23 solutions never really reflected me as a designer, partly because I tried to incorporate a masculine element as my partner Martin is my web developer and tech guru.

At the beginning of 2016, I decided to rebrand to reflect the customer base that has evolved since I established eleven23 solutions in 2012.
The customer base has organically grown into the holistic, wellness and lifestyle sector with my services evolving too, with the introduction of consultancy.

My brief was to design a brand identity that reflected my core value, strength, and purpose. I wanted my brand to be seen as the designer who got it, understood the client, and exceeded the client’s expectation.

WORK IN PROGRESS

My customer base has organically grown into the holistic, soulful, creative and wellness sector with my services evolving too, with the introduction of consultancy, although articulating my skills and talents was a struggle especially when it’s like a second nature, it’s just something I do, but that’s not enough. This is where I looked outside of my business for help. I had recently taken a personality test to discover my archetype, it was very accurate and the result was I’m an  ENFJ – The Protagonist.

ENFJs are genuine, caring people who talk the talk and walk the walk, and nothing makes them happier than leading the charge, uniting and motivating their team with infectious enthusiasm.

Intrigued by this I was eager to learn more about my archetype and archetypes in general, I came across a ‘Primary Archetype Test’ which proclaimed that …

Within the next ten minutes, you’ll…
…have business and brand clarity.
…regain your sense of authenticity.
…feel less scattered, and more focused.
…understand what makes you so needed in this world, and have some ideas for how to start communicating that.

WOW, a lot to deliver – so no turning back, as I sat reading my Primary Archetype results – I was amazed by how accurate and ‘that’s so me’ it was. So much so that I immediately went on to purchase The Archetypal Business Initiation Kit to discover my secondary archetype and learn how to add my authenticity to my brand.
I finally found clarity in who I am, I felt I had the words to explain me and finally felt I gave myself permission to be me. From here I started my journey of designing my brand identity and website.

INSPIRATION

MOOD

LOGO VARIATIONS

BRAND

I love working with soulful creative's

If you are interested in working together, send me an inquiry and I will get back to you as soon as I can!

Contact me
 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
  Celebrating Women   #IWD2017  • I celebrating being a woman today. • I'm a woman in business • I create innovating brands • I work with women who are passionate for a purposeful brand. • I mentor women in business • I have an amazing network of women in business • I'm passionate about Customer Service • I'm motivated by the success of other women. #thisgirlcan #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Five - • Experience & Behaviour • • Lesson five takes on the behaviour and experience, the interaction with your customer. At this stage in the Brand Strategy you are itching to get your hands on those colour swatches and are no doubt pinning like a cat sniffing cat nip! • Take a moment to design the customer experience, Jo Malone didn't just think I know lets put some pots of cream out. No instead you are offered a luxurious hand massage, the top middle and bottom notes are spoken with deep affection, a lesson in how to layer fragrance. All this for free, why? Because the customer is made to feel important enough for one on one time. • Experience & Behaviour are hugely impacted by articulation of your core values, personality, discovery, understanding and knowing your customer. How can you apply this to your brand strategy, is it a simple note in the packaging, is it a custom graphic, the more you give the more you get! • #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Four - • Personality Positioning • • Lesson four takes on the creative stage of expressing your personality and positioning. This is where most people want to start and usually do without doing the homework of brand strategy. But without doing the homework, what is it based on? It’s likely just an aesthetic exercise. • Being able to articulate and position what your business stands for gives substance and and power to your brand. • The logo becomes just the tip of the iceberg of deep meaning throughout your business; the tagline expresses a significant point of your value proposition; and the visual style and copy voice and tone are all cohesive to your values and brand personality. Everything is working together now toward a common goal. And it’s possible that your new clarity reveals that, to be true to your brand and value proposition, you need to fine-tune or even redesign some of your products and services. • • • • #brand #thepurposefulbrand #purpose #discovery #customer #marketresearch #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #lessonfour #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 I'm now booking for May 2017.  Do you have a branding project in mind? 🤔 Why not schedule a free 30 minute discovery call.  A great opportunity to pick my brains on all things branding! ⁉ https://goo.gl/EQv049 . . #brand #thepurposefulbrand #purpose #discovery #customer #business #businesswoman #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #branding #graphicdesign #UK #branddesigner #bristol #soulfulpr #tcctribe #strategyhour #brandstrategy #logo #colour
 HAPPY VALENTINES DAY ❤❣ #valentine #heart #love #amour #kiss #redrose #loveactually #tothemoonandback #selflove
 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer

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BRAND & WEB DESIGN BY EMMA BROOKS DESIGN | ©2016 ALL RIGHTS RESERVED

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