PROJECT: KATY BATT

PROJECT: KATY BATT
PROJECT FACTFILE

BRIEF: Consultancy & design brand identity and new website design and development.

CLIENT: Katy Batt

SERVICES: Brand Design | Graphic Design | Web Design & Development | Consultancy

THE DESIGN BRIEF

Katy’s brief was to create a brand identity and website for her to create a community to support mums using her Realistic Holisitc™ methodology. I had worked with Katy on a previous project and recommended she take Cerries Mooney’s free Primary Archetype test. Having completed it myself I know how astonishingly accurate the test is. Katy went on to purchase The Archetypal Business Initiation Kit, once completed we got to work on looking at Katy’s archetypes and her blend board. Katy chose to have weekly consultations to brainstorm and capture her values, vision, and mission. I introduced Katy to Artefact cards these are the next level up from brain dumping on post-it notes.

WORK IN PROGRESS

It was quite obvious that Katy’s brand had been with her the whole time as we explored her archetypes and her blend board we could see her brand appearing before us.

Next came the brand inspiration board rich with colour, a regal purple, and gold to match the ‘Ruler’ archetype, images of bees from where Katy’s love of bees inspired me to create the “Queen Bee” icon that represents the brand Katy Batt. This then manifested into Mama’s Hive the community for Mama’s.

Two individual identities were created one for Katy Batt and the other for Mama’s Hive both using the brand colour palette and the bee theme, as Mama’s Hive is a community the bee icon was transformed into a worker bee and replaced the apostrophe with a logo for Mama’s Hive.

A project this full of colour it was hard not to enjoy it. Once Katy had signed off her brand identity I got to work focusing on the web design sketching wireframes of Katy’s brief, reviewing her copy, content and images.

Katy was very organised and had prepared all her copy, she knew exactly what type of images she wanted and before long we were brainstorming how to design the customer’s journey.

Katy’s content consisted of copy, audio, video and downloadable PDF documents, it’s great to have such a variety of material to work with. After a couple of amendments, Katy signed off the website and we launched it on 1st August 2016.

The feedback on both the brand and website design has been amazing . I’m now working on Mama’s Hive membership site which is going to be launched later this year, with some amazing content from Katy.

INSPIRATION

MOOD

LOGO VARIATIONS

BRAND

WEB DESIGN

I love working with soulful creatives

If you are interested in working together, send me an enquiry and I will get back to you as soon as I can!

Contact me
 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
  Celebrating Women   #IWD2017  • I celebrating being a woman today. • I'm a woman in business • I create innovating brands • I work with women who are passionate for a purposeful brand. • I mentor women in business • I have an amazing network of women in business • I'm passionate about Customer Service • I'm motivated by the success of other women. #thisgirlcan #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Five - • Experience & Behaviour • • Lesson five takes on the behaviour and experience, the interaction with your customer. At this stage in the Brand Strategy you are itching to get your hands on those colour swatches and are no doubt pinning like a cat sniffing cat nip! • Take a moment to design the customer experience, Jo Malone didn't just think I know lets put some pots of cream out. No instead you are offered a luxurious hand massage, the top middle and bottom notes are spoken with deep affection, a lesson in how to layer fragrance. All this for free, why? Because the customer is made to feel important enough for one on one time. • Experience & Behaviour are hugely impacted by articulation of your core values, personality, discovery, understanding and knowing your customer. How can you apply this to your brand strategy, is it a simple note in the packaging, is it a custom graphic, the more you give the more you get! • #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Four - • Personality Positioning • • Lesson four takes on the creative stage of expressing your personality and positioning. This is where most people want to start and usually do without doing the homework of brand strategy. But without doing the homework, what is it based on? It’s likely just an aesthetic exercise. • Being able to articulate and position what your business stands for gives substance and and power to your brand. • The logo becomes just the tip of the iceberg of deep meaning throughout your business; the tagline expresses a significant point of your value proposition; and the visual style and copy voice and tone are all cohesive to your values and brand personality. Everything is working together now toward a common goal. And it’s possible that your new clarity reveals that, to be true to your brand and value proposition, you need to fine-tune or even redesign some of your products and services. • • • • #brand #thepurposefulbrand #purpose #discovery #customer #marketresearch #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #lessonfour #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 I'm now booking for May 2017.  Do you have a branding project in mind? 🤔 Why not schedule a free 30 minute discovery call.  A great opportunity to pick my brains on all things branding! ⁉ https://goo.gl/EQv049 . . #brand #thepurposefulbrand #purpose #discovery #customer #business #businesswoman #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #branding #graphicdesign #UK #branddesigner #bristol #soulfulpr #tcctribe #strategyhour #brandstrategy #logo #colour
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 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer

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