It was around this time of year; you know when the leaves start to turn a warm copper tone and the first ‘nip’ is felt in the air. A time when entrepreneurs around the globe begin their patter of sales funnels to entice you into to their schools and clubs for the forth coming year.

hornbeam-leaf-3-12x
I had downloaded yet another  “how to guide” on entrepreneurship, it was one of those freebies to sucker you in to sign up for the year and you will come out the other side with an awesome business. (p.s. I was suckered into buying it and that’s a whole other story for another blog post). purposeful-pt-1-berry
The freebie in question tasked me with finding words that represented my ‘Why’. I looked up definitions of words, words I use every day, so much so that the meaning sometimes gets blurred – words which had become a vocabulary on autopilot. It was here that I went back to basics, researching the meanings behind the words I had written to describe why I do what I do. And believe me when I say I agonised over how to sound like everyone else who is successful, their words flow so well; why can’t mine. Then came the Imposter Syndrome –  I wanted to take snippets of words from those I admired and marry them together, surely this would make me sound like them, but what if someone says I’m not what I say I am, I don’t want to seem like a copy cat! God forbid anyone would actually like my words.
 I MEAN, SERIOUSLY! WTF EMMA?

WHAT IS MY PURPOSE?

 

 I really did need to have a chat with myself, I needed to understand me; what makes me the person I am. Who am I! What’s my purpose? I grabbed my Macbook and googled the word ‘Purpose’; like a slap around the face it hit me hard, the word I had been searching for;

PURPOSEFUL

 

To have a purpose, determination, resolute, full of meaning, significance; words that are core to my why.
I decided that PURPOSEFUL would become my core desire for 2016 to help me achieve my goal of understanding me and those I can serve in life and work.
On reflection 2015 had been a mixture of good, bad and very ugly.  Accepting and letting go of friendships, projects and clients played a huge role. My altruism was tested to the extreme and wow what a lesson that was, never to be repeated. My core desire for 2015 had been PURSUE, and pursue I did along many different paths, I stepped outside my comfort zone on many occasions extending my network and potential far and wide. Ever the optimist I had accepted, overcome and learned from my challenges.
With my intentions set for 2016 to be a purposeful year, I began working on who I am;-
September is my home
Born beneath the scales of Libra,
Grace and charm are my birthright
Honesty and sincerity upholds my integrity
Balance and harmony are my necessity
Chanel Coco Mademoiselle is my guilty pleasure
Blue is my colour, but never my mood
Knowledge is my thirst
Introvert is where I go to feed my Extrovert.
But there’s more to me, my core, and my why. I decided to take an online personality test with 16 Personalities they describe it as a ‘freakishly accurate’ description of who you are and why you do things the way you do.
And accurate they were, my result was ENFJ – I am a Protagonist.

 

   ENFJs are genuine, caring people who talk the talk and walk the walk, and nothing makes them happier than leading the charge, uniting and motivating their team with infectious enthusiasm.

Well that certainly sums me up, intrigued by the test I wanted to discover my archetype, I had a hunger for more knowledge on my archetype and the work of Carl Jung. It was then I had found the test that would changed the way I saw my business…and my life…forever. – I had found Cerries Mooney’s The Primary Archetype Test .
 purposeful-pt-1-blackberries

to be continued . . .

WELCOME

Hello

my lovely

   

I’m Emma – a soulful creative who empowers like minded entrepreneurs to tell their unique story in a beautiful and authentic way. I’m a brand and web designer, I specialise in soulful, purposeful brands and websites that excite and delight.

 

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 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
  Celebrating Women   #IWD2017  • I celebrating being a woman today. • I'm a woman in business • I create innovating brands • I work with women who are passionate for a purposeful brand. • I mentor women in business • I have an amazing network of women in business • I'm passionate about Customer Service • I'm motivated by the success of other women. #thisgirlcan #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Five - • Experience & Behaviour • • Lesson five takes on the behaviour and experience, the interaction with your customer. At this stage in the Brand Strategy you are itching to get your hands on those colour swatches and are no doubt pinning like a cat sniffing cat nip! • Take a moment to design the customer experience, Jo Malone didn't just think I know lets put some pots of cream out. No instead you are offered a luxurious hand massage, the top middle and bottom notes are spoken with deep affection, a lesson in how to layer fragrance. All this for free, why? Because the customer is made to feel important enough for one on one time. • Experience & Behaviour are hugely impacted by articulation of your core values, personality, discovery, understanding and knowing your customer. How can you apply this to your brand strategy, is it a simple note in the packaging, is it a custom graphic, the more you give the more you get! • #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Four - • Personality Positioning • • Lesson four takes on the creative stage of expressing your personality and positioning. This is where most people want to start and usually do without doing the homework of brand strategy. But without doing the homework, what is it based on? It’s likely just an aesthetic exercise. • Being able to articulate and position what your business stands for gives substance and and power to your brand. • The logo becomes just the tip of the iceberg of deep meaning throughout your business; the tagline expresses a significant point of your value proposition; and the visual style and copy voice and tone are all cohesive to your values and brand personality. Everything is working together now toward a common goal. And it’s possible that your new clarity reveals that, to be true to your brand and value proposition, you need to fine-tune or even redesign some of your products and services. • • • • #brand #thepurposefulbrand #purpose #discovery #customer #marketresearch #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #lessonfour #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 I'm now booking for May 2017.  Do you have a branding project in mind? 🤔 Why not schedule a free 30 minute discovery call.  A great opportunity to pick my brains on all things branding! ⁉ https://goo.gl/EQv049 . . #brand #thepurposefulbrand #purpose #discovery #customer #business #businesswoman #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #branding #graphicdesign #UK #branddesigner #bristol #soulfulpr #tcctribe #strategyhour #brandstrategy #logo #colour
 HAPPY VALENTINES DAY ❤❣ #valentine #heart #love #amour #kiss #redrose #loveactually #tothemoonandback #selflove
 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer

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