building brands for soulful creatives

Rachèle Summers Coaching

BRAND PROJECT

RACHÈLE SUMMERS COACHING

The Rachèle Summers Coaching brand appeals to women who are feeling they have lost their purpose in life they seek clarity . It’s calming style reflects the clarity offered by RSC. Feng Shui has inspired the design with subtle references to energy depicted by the transitions of dark to light to represent clarity. The lotus flower symbolizing harmony, peace and purity represents the feminine finding inner peace with her coach.

TONE

TRUST • KIND • CLARITY • ENERGY

INSPIRATION

Brand Style by Emma Brooks Design

BRAND STRATEGY

FOUNDATION

If you’ve never had a coach before think of me as someone you can talk to like a friend. No judgment, with all the answers and with a plan to create a life you love, a business that lights you up and makes money.

TARGET AUDIENCE

Women seeking a guidance to create a purposeful life, who want a guide that not only listens without judgments but who has the answers. Attracted by kindness and compassion they desire to feel passion in their life’s purpose.

BRAND ESSENCE

Make clients feel they can be 100% open and honest without judgment, empowering to surrender to ways that don’t work and to have confidence and courage to make life changing decisions.

BEHIND THE LOGO

The RSC logos are based on the identity of Rachèle Summers the coach, giving the brand the versatility to niche into various sectors as the business develops.

COLOUR

TYPOGRAPHY

TYPE HIERARCHY

KIND WORDS

I just wanted to say a HUGE Thank you Emma. 
It’s just so beautiful to look at…” 

RACHÈLE SUMMERS

Brand Project Rachèle Summers Coaching

January 15, 2021

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“I still have to pinch myself that this is my business!!!!”


LITTLE HOLISTIC KITCHEN

kind words

Clare Johns

Driven by customer excellence - it’s about winning the hearts and minds of your raving fans, turning them into lifelong clients and everlasting friendships. A brand is about creating the best experience to retain your clients.⠀

I've over 30 years of working in improving customer service, from retail, I.T. Management and to my passion in life - entrepreneurship where I get to serve soulful creatives. 

Brand Consultant, Strategist, Designer and I make a great cup of tea!

Emma Brooks

Learn more

founder