What do you see when you think of white?

Close your eyes (but not yet, after you have read this) and visualise the colour white (now close your eyes).

Welcome back – what did you see?

I saw landscapes laden with snow, snowflakes, icy cars, my breath in the cold air and icicles. I then went on to see fresh sheets on a bed, bubbles in a bath, a christmas fairy, moonlight and stars, simple decor with space. It is December 6th, however had it been June 6th, I may have visualised something completely different; lace on a wedding dress, cottonwool, white washed buildings and the coolness of a marble floor.

On both occasions I visualised white as;

clean, simple, uncomplicated, stark, and cold.

White is the total reflection of light

It throws every colour at you – so it can be seen as forceful, strong, demanding and clinical – think of the importance of hygiene in a hospital; white will show dirt and grime.

Each colour is thrown in equal measure making it a good example of equality.

It can also be seen as elitist – for a society who don’t wish to get their hands dirty, such as the white collar worker.

 

White is complete and pure.

It has no other colour added or taken away.

White is commonly used to represent

  • purity
  • cleanliness
  • peace
  • sympathy
  • innocence
  • simplicity
  • ethereal
  • spiritual
  • virginal

 Colour Psychology

There’s more to colour than meets the eye, colour communicates feelings to the brain and how it’s perceived can vary from person to person.

 Positive:
Clear, hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency, uncompromising, ethereal, sophisticated, spiritual, refreshment, new beginnings, idea creation

Negative:
Cold, sterile, barriers, stark, unfriendliness, elitism, isolation, emptiness, loneliness.

 

more shades of white are available commercially than any other colour

 

Continuing my theme on colour,
here’s a preview of my next post – Colour Terminology.

“…White, black and grey are known as achromatic, meaning they contain no colour. When a colour has white added it creates a tint. A colour with black added is a shade and a colour with grey added is a tone. The level of tint, shade & tone is dependant on the percentage of achromatic added…”

 

I love working with soulful creatives

If you are interested in working together, send me an enquiry and I will get back to you as soon as I can!

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 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
  Celebrating Women   #IWD2017  • I celebrating being a woman today. • I'm a woman in business • I create innovating brands • I work with women who are passionate for a purposeful brand. • I mentor women in business • I have an amazing network of women in business • I'm passionate about Customer Service • I'm motivated by the success of other women. #thisgirlcan #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Five - • Experience & Behaviour • • Lesson five takes on the behaviour and experience, the interaction with your customer. At this stage in the Brand Strategy you are itching to get your hands on those colour swatches and are no doubt pinning like a cat sniffing cat nip! • Take a moment to design the customer experience, Jo Malone didn't just think I know lets put some pots of cream out. No instead you are offered a luxurious hand massage, the top middle and bottom notes are spoken with deep affection, a lesson in how to layer fragrance. All this for free, why? Because the customer is made to feel important enough for one on one time. • Experience & Behaviour are hugely impacted by articulation of your core values, personality, discovery, understanding and knowing your customer. How can you apply this to your brand strategy, is it a simple note in the packaging, is it a custom graphic, the more you give the more you get! • #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
 Emma Brooks Design - Lesson Four - • Personality Positioning • • Lesson four takes on the creative stage of expressing your personality and positioning. This is where most people want to start and usually do without doing the homework of brand strategy. But without doing the homework, what is it based on? It’s likely just an aesthetic exercise. • Being able to articulate and position what your business stands for gives substance and and power to your brand. • The logo becomes just the tip of the iceberg of deep meaning throughout your business; the tagline expresses a significant point of your value proposition; and the visual style and copy voice and tone are all cohesive to your values and brand personality. Everything is working together now toward a common goal. And it’s possible that your new clarity reveals that, to be true to your brand and value proposition, you need to fine-tune or even redesign some of your products and services. • • • • #brand #thepurposefulbrand #purpose #discovery #customer #marketresearch #values #excite #delight #consumer #holistic #soulful #authentic #clarity #motivation #focus #lessonfour #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer
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 Daily Intentions of a designer  ☕Nespresso on tap Super fast broadband 🆓Enough space for the start up disk Dropbox sync's and files can be found Wordpress plugins install & themes update without conflict Free from the spinning wheel of doom Creative cloud apps don’t crash ⏲And maybe, just maybe I get the time capsule to work.  NAMASTE  #dailyintentions #brand #thepurposefulbrand #purpose #discovery #customer #experience #values #excite #delight #consumer #holistic #soulful #authentic #behaviour #motivation #focus #lessonfive #branding #bristol #brand stylist #branddesigner #branddevelopment #knowyourbrand #knowyourcustomer

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