Close the gap between your
marketing promises
& digital delivery.
Align what you say with what users actually experience online.
BOOK DISCOVERY CALL
BOOK DISCOVERY CALL
That gap is where you're losing people.
Your marketing says one thing.
Your website delivers another.
When marketing and digital align, everything changes
BOOK DISCOVERY CALL
BOOK DISCOVERY CALL
Digital investment finally shows ROI
Service users complete journeys instead of calling for help
Your website becomes a trusted service channel, not a brochure
Online referrals just work
Staff focus on complex cases, not answering FAQs
Marketing campaigns start converting instead of confusing
Introducing
The Say-Do Gap Review
When your website can't deliver what your campaigns promise, you're losing people at their most critical moment of need.
Most reviews give you paperwork. We give you clarity. Instead of drowning you in documents, we spot the digital drift, mixed messaging, and broken journeys that quietly kill conversions.
This is where the Relationship-First approach makes the difference: We identify the human friction points no analytics dashboard can catch.
Instead of guessing why users abandon or call instead of self-serve, you'll understand exactly where the digital experience breaks, why it's happening, and what to fix first. It's simple, practical, and built for teams who want honest insight without overwhelm.
I’m in, let’s do this
BOOK DISCOVERY CALL
BOOK DISCOVERY CALL
I’m in, let’s do this
BOOK DISCOVERY CALL
AI-Powered
Service Enhancement
We identify smart AI solutions to bridge the gap, chatbots that actually help, automated responses that feel human.
We identify every point where users abandon, call instead, or give up, revealing hidden costs in staff time and lost engagement.
User Journey
Friction Analysis
We analyse how your message changes across website, social media, email, and digital tools, identifying conflicting narratives
Consistency Mapping
We test every user journey your marketing promotes, documenting where the experience breaks, confuses, or fails to deliver.
Digital Service Reality Check
We map every promise your marketing makes across all channels, creating a comprehensive inventory of what you're telling people they can expect online.
Marketing Promise Audit
Because this isn’t a generic review, each part is designed to surface relational drift, clarity gaps, and practical fixes other reviews consistently miss.
Take a look under the hood
What’s inside and why it matters
BOOK DISCOVERY CALL
Here’s how we make it happen
Step One
- Audit all marketing messages and campaigns
- Document promised user experiences
- Map customer journey expectations
- Identify conflicting promises across channels
Marketing Promise Inventory
Step Two
- Audit the full end-to-end journey
- Pinpoint unclear steps or hidden blockers
- Identify mismatched expectations
- Clarify what needs simplifying now
Digital Reality Testing
Step three
- Compare messaging across all channels
- Identify team silos creating confusion
- Map tone and voice inconsistencies
- Spot conflicting user instructions
Consistency Check
step four
- Calculate cost of digital friction
- Identify automation opportunities
- Map support ticket patterns
- Reveal AI enhancement points
Friction & Flow Analysis
Step Five
- Prioritised fixes by impact
- Quick wins for immediate relief
- AI implementation recommendations
- Clear timeline for alignment
Digital Alignment Roadmap
BOOK DISCOVERY CALL
My brain is wired for patterns, friction points, and the emotional signals users feel before they ever complain. I spot where marketing and digital drift apart.
Once I see it, I'll tell you, clearly, directly, no fluff, no circling. I'm not here to hold hands. I'm here to fix the digital root issues.
I help you see the wood from the trees, cut through the noise, and understand what's really breaking your user experience so you can move with confidence instead of guesswork.
I built this audit because organisations deserve that moment of exhale, the point where the fog lifts, the noise settles, and everything starts making sense again.
Where you can finally see the difference between what needs fixing, what needs protecting, and what will actually move the needle.
I'm Emma,
digital alignment strategist and your relationship-first wingwoman for closing the gap between marketing promises and online delivery.
You want your service experience to actually match your strategy.
And I want the same thing because nothing causes organisational drift faster than a strategy that sounds great in theory but falls apart in delivery.
Clarity, courage, and straight-talking strategy, from someone who actually lives this work
Meet Your Guide
BOOK DISCOVERY CALL
My brain is wired for patterns, friction points, and the emotional signals users feel before they ever complain. I spot where marketing and digital drift apart.
Once I see it, I'll tell you, clearly, directly, no fluff, no circling. I'm not here to hold hands. I'm here to fix the digital root issues.
I help you see the wood from the trees, cut through the noise, and understand what's really breaking your user experience so you can move with confidence instead of guesswork.
I built this audit because organisations deserve that moment of exhale, the point where the fog lifts, the noise settles, and everything starts making sense again.
Where you can finally see the difference between what needs fixing, what needs protecting, and what will actually move the needle.
You want your service experience to actually match your strategy.
And I want the same thing because nothing causes organisational drift faster than a strategy that sounds great in theory but falls apart in delivery.
Clarity, courage, and straight-talking strategy, from someone who actually lives this work
I'm Emma,
digital alignment strategist and your relationship-first wingwoman for closing the gap between marketing promises and online delivery.
Meet Your Guide
BOOK DISCOVERY CALL
A focused 30-minute conversation to understand where your digital experience breaks, what's costing you conversions, and whether this review will solve your specific challenges. No jargon, no performance, just the truth of where you're losing people online.
No pressure. No scripts.
Just clarity, direction, and an honest recommendation
rooted in what you actually need.
DISCOVERY CALL
- A calm space to discuss your digital friction points.
- Initial insights on where your marketing-digital gap might be.
- A clear understanding of whether this review is your right next step.
- What true digital alignment could mean for your conversions and capacity
DISCOVERY CALL
No pressure. No scripts.
Just clarity, direction, and an honest recommendation
rooted in what you actually need.
- A calm space to discuss your digital friction points
- Initial insights on where your marketing-digital gap might be
- A clear understanding of whether this review is your right next step
- What true digital alignment could mean for your conversions and capacity
Small £2,400
(Under 10 staff, <£500k turnover)
Simple website, single service,
basic digital presence
Medium £4,800
(10-50 staff, £500k-£2m turnover)
Multiple services online,
complex user journeys,
various channels
Large £6,800+
(50+ staff, £2m+ turnover):
Multiple websites/portals,
complex digital ecosystem,
extensive marketing
Investment:
Scaled to Your Organisation
Small (Under 10 staff, <£500k turnover): £2,400
Simple website, single service, basic digital presence
Medium (10-50 staff, £500k-£2m turnover): £4,800
Multiple services online, complex user journeys, various channels
Large (50+ staff, £2m+ turnover): £6,800+
Multiple websites/portals, complex digital ecosystem, extensive marketing
Investment: Scaled to Your Organisation
Let’s take the next step together.
Ready to align your digital promise?
BOOK DISCOVERY CALL
BOOK DISCOVERY CALL
BOOK DISCOVERY CALL
I’m in, let’s do this
BOOK DISCOVERY CALL
I’m in, let’s do this
You're here because your marketing promises aren't matching your digital delivery, and you're tired of losing people in the gap. This review is built for exactly this moment: when you need clarity about your digital friction, not another round of website committees.
Everything you need is baked into the process: structure, honesty, support, and a grounded path forward.
The shift happens the minute you stop guessing why users abandon and start seeing exactly where your digital experience breaks.
Once you see the reality, the next step becomes obvious.
The only thing between you and digital alignment is your yes.
You don’t need more ideas, you need a clear next step
Still have questions?
Let’s clear them up
The review runs over four weeks, but you’ll feel clarity from week one.
I do the heavy lifting, you give me access, a few key conversations, and honest insight.
This isn’t another project for your to-do list. It’s a structured process that turns the chaos into clean, understandable direction you can actually use.
This isn’t a paperwork exercise or a recycled framework.
It’s a relationship-first review that shows you where things are slipping between strategy and delivery, the gaps traditional audits miss.
You get a grounded diagnosis, practical fixes, and recommendations rooted in your actual organisation, not a generic template or a consultant’s pet method.
Yes and it’s focused, structured, and strategic.
You get me in your corner reviewing your systems, messaging, and user experience with a forensic level of detail.
You’re not left to interpret anything alone every insight comes with context, examples, and specific next steps.
They handle the long-term plan. I show you what’s really happening right now.
This review gives you the on-the-ground clarity your strategy partners need - the gaps, drift, and user experience issues they can’t see from a tender brief.
It means your new strategy lands cleanly instead of sitting in a folder.
Both pieces work together. Mine just makes theirs more effective.
In most cases, yes. At least in a light, practical way.
As part of your service improvements, I may recommend enterprise-specific AI prompts and tools that reduce admin, improve consistency, and support your team’s capacity.
You won’t be left to figure anything out alone.
I design the prompts specifically for your organisation and provide full training so your team can use them confidently and safely.
AI isn’t about replacing people — it’s about giving your staff the support they’ve been missing.
WE'RE UPDATING OUR WEBSITE AND INVESTING IN A 5-YEAR STRATEGY. IS YOUR REVIEW STILL RELEVANT?
Brand strategists design the vision. I test the reality.
They're building your ideal user journey and messaging framework. I show you what actually happens when real users try to access your services online, where they get stuck, abandon forms, or call instead of self-serve.
Your strategists are asking "What should we say?" I'm asking "Does what you're saying actually work?"
This review gives your brand strategists invaluable user data they can't get from workshops or stakeholder interviews, the friction points, the confusion moments, the gap between marketing promises and digital delivery.
Think of it as quality assurance for your strategy investment. They design the blueprint, I stress-test it against reality, and together we ensure your website and strategy actually deliver on their promise.
The best time for this review? Right now, while changes can still be made, not after everything's locked in.