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Brand Colour Confidence

Black

Brand Colour Confidence

Emma Brooks's avatar
Emma Brooks
Jul 09, 2024
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Introducing Black

Black is a powerful and versatile colour with deep cultural, historical, and psychological significance. It evokes a range of emotions and meanings, from elegance and sophistication to mystery and rebellion.

In branding, black can create a strong visual impact, conveying authority and timelessness.

Historical Significance and Cultural Context

Historically, black has held a variety of meanings across different cultures. In ancient Egypt, black was associated with fertility and rebirth, while in medieval Europe, it symbolised authority and seriousness. During the Renaissance, black became the colour of choice for the wealthy and powerful, signifying sophistication and formality. In many cultures, black also represents mourning and loss, reflecting its complex and multifaceted nature.

"Black is modest and arrogant at the same time.
Black is lazy and easy – but mysterious.
But above all, black says this:
'I don’t bother you – don’t bother me.'"

– Yohji Yamamoto

The Significan…

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