Your content isn’t failing because it’s bad.
It’s failing because you’re treating your entire audience like they’re all standing in the same spot - when they’re actually scattered across five completely different stages.
You know the content creation drill: publish consistently, show up everywhere, give value. So you do.
You write posts
You record videos
You send newsletters
Same energy, same message, same call-to-action. To everyone.
What you don’t realise is that you’re running the marketing equivalent of a carpet-bombing campaign - blasting the same message at people who aren’t ready to hear it.
Some don’t even know they have the problem you solve. Others are already product-shopping. And you’re talking to all of them in exactly the same voice.
The result? Money haemorrhaging from your business while your engagement flatlines. Because when you treat beginners like experts and experts like beginners, everyone tunes out.
Here’s the framework that fixes everything: the 5 levels of awareness. Master this, and your content finally starts converting.
You're haemorrhaging money, and you don't even know it.
Most creators are oblivious to the 5 levels of awareness, I know I was. I was carpet-bombing my audience with a one-size-fits-all message.
It was like trying to sell ice to Eskimos and sunscreen to vampires in the same breath. Spoiler alert: It doesn't work.
Your "perfect" content strategy is alienating half your audience
Awareness levels are the hidden goldmine of conversion
Generic content is the silent killer of your brand
You're flushing cash with every mismatched message
One-size-fits-all marketing is as useful as a screen door on a submarine
Ready to stop driving customers away? Or are you gonna keep shouting into the void and wondering why your bank account's echoing back?
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