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5 Levels of Awareness
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5 Levels of Awareness

Season: 1 Article: 6

Emma Brooks's avatar
Emma Brooks
Jul 20, 2024
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5 Levels of Awareness
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You're rolling out blog posts, social media updates, and email campaigns like a Taylor Swift on the Era’s tour – non-stop and full of energy. But your engagement is as silent as an empty concert hall.

Why?

Because you're performing to an empty room.

Is your content driving customers away?

You're haemorrhaging money, and you don't even know it.

Most creators are oblivious to the 5 levels of awareness, I know I was. I was carpet-bombing my audience with a one-size-fits-all message.

It was like trying to sell ice to Eskimos and sunscreen to vampires in the same breath. Spoiler alert: It doesn't work.

  • Your "perfect" content strategy is alienating half your audience 

  • Awareness levels are the hidden goldmine of conversion 

  • Generic content is the silent killer of your brand 

  • You're flushing cash with every mismatched message 

  • One-size-fits-all marketing is as useful as a screen door on a submarine

Ready to stop driving customers away? Or are you gonna keep shouting into the void and wondering why your bank account's echoing back?

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