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How I Learned Your Audience Isn't One Group

What Training a Store Manager and a Complete Beginner at the Same Time Taught Me About Communication

Emma Brooks's avatar
Emma Brooks
Jun 17, 2025
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TL;DR: In 2002, I faced an impossible training challenge—teaching both a tech-savvy store manager and someone who'd never used a mouse before in the same room. The Solitaire solution I discovered became the adaptive communication framework that now transforms how solo creators build authentic brand partnerships.

How I Learned Your Audience Isn't One Grou…
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