What this is: A clear argument for why simplicity is the only strategy that actually gets used.
Who it’s for: Consultants who are brilliant at what they do but drowning in complexity they didn’t create and can’t seem to shift.
What you’ll take away: A different way to think about what a strategy should feel like to run and five principles that have guided thirty years of work.
Someone sent me a strategy guide last week. Twelve pages. Beautifully formatted. Colour-coded tabs.
I closed it after page two.
Not because it was bad. Because if I need twelve pages to remember how to run my business, the strategy isn’t working.
That’s the thing nobody says out loud: complexity dressed up as thoroughness is still complexity. It just has better kerning.
A good strategy doesn’t need instructions to action. If you have to explain it every time, it’s not a strategy. It’s a burden.
I’ve been doing this for thirty years. And the thing I know, the thing I really know, is that the best work disappears into the background. It doesn’t announce itself. It just works.
The consultants I work with are brilliant. Genuinely. But brilliant at what they do, not at building the back office that holds everything together. That’s where things quietly fall apart. Not in their expertise. In the systems running underneath it.
My job isn’t to hand you a framework and wish you luck. It’s to tell you how I’d do it if it was my business. Then help you build it so it runs without you thinking about it.
That’s it. That’s the whole thing.
The five things I actually believe
If it needs a manual, it’s not a strategy.
Relationships first. Always.
I’ve walked this. All of it.
If we’re not the right fit, I’ll tell you.
My job is to remove the noise, not add to it.
If any of that resonates, you’re in the right place.
If you’ve been thinking about what’s quietly not working in your back office, a Tea & Chat is a good place to start.
No agenda. No pitch. Just a cup of tea and a conversation. Sometimes all you need is someone to help you see the thing you’ve been too close to spot for yourself.
With courage & conviction
