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Your Brand Isn’t Broken. It’s Behaving Badly.
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Your Brand Isn’t Broken. It’s Behaving Badly.

Season 02 | Intro | Brand Behaviour

A warm and honest intro to a system that helps
your brand feel as good as it sounds.

Episode Summary

This isn’t a branding exercise. It’s a behavioural one.

Most solo creators say what they value.

The ones who stand out? They show it—consistently.

In this intro episode, I’m sharing why I created the Brand Behaviour series (spoiler: because I need it too), what you’ll get out of it, and why your brand might not be broken—it might just be behaving badly.

I’m walking you through the five-step system I’m using to rebuild emotional trust in my own business. And if you’ve ever felt like your brand says the right things but doesn’t feel right—this one’s for you.

What You’ll Learn

  • Why traditional branding misses the mark for solo creators

  • What brand behaviour really means

  • Who this series is designed to support

  • How I’m applying this system to my own brand in real time

  • What to expect over the next five episodes

Mentioned in this episode

👉 Join the waitlist for the Brand Behaviour System course

This is where I’ll share Notion templates, GPT tools, and behavioural brand prompts to help you implement this work into your own business.

💡Want the full implementation system with templates + AI tools??
→ Join the waitlist
No spam. No pressure. Just early access and founding member perks.

Join the Brand Behaviour Waitlist

👉 Read the companion article

The Intro article in the series and a perfect primer for what’s coming next.

Next Up

Step 1: Emotion Audit – Learn how to align your brand with how your clients actually feel (not just what you think they need).

With courage & conviction,

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