A warm and honest intro to a system that helps
your brand feel as good as it sounds.
Episode Summary
This isn’t a branding exercise. It’s a behavioural one.
Most solo creators say what they value.
The ones who stand out? They show it—consistently.
In this intro episode, I’m sharing why I created the Brand Behaviour series (spoiler: because I need it too), what you’ll get out of it, and why your brand might not be broken—it might just be behaving badly.
I’m walking you through the five-step system I’m using to rebuild emotional trust in my own business. And if you’ve ever felt like your brand says the right things but doesn’t feel right—this one’s for you.
What You’ll Learn
Why traditional branding misses the mark for solo creators
What brand behaviour really means
Who this series is designed to support
How I’m applying this system to my own brand in real time
What to expect over the next five episodes
Mentioned in this episode
👉 Join the waitlist for the Brand Behaviour System course
This is where I’ll share Notion templates, GPT tools, and behavioural brand prompts to help you implement this work into your own business.
💡Want the full implementation system with templates + AI tools??
→ Join the waitlist
No spam. No pressure. Just early access and founding member perks.
👉 Read the companion article
The Intro article in the series and a perfect primer for what’s coming next.
Next Up
Step 1: Emotion Audit – Learn how to align your brand with how your clients actually feel (not just what you think they need).
With courage & conviction,
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