Part 1: The content wasn't the problem. The timing was. If what you write doesn't match where your reader actually is in their journey, it won't land. Not because it's bad. Because it's not for them yet.
The content was right. It still landed…
Part 1: The content wasn't the problem. The timing was. If what you write doesn't match where your reader actually is in their journey, it won't land. Not because it's bad. Because it's not for them yet.