How I Learned Brand Relationships from the Founder of Britains Biggest Frozen Retailer

The Mission Statement That Taught Me Everything About Brand Relationships

What I learned about brand relationships from working retail at 18

I was 18 when I learned what a brand really was. Not from a marketing course or a business book, but from a laminated piece of paper stuck to every door at Iceland Frozen Foods. Every shift for years, I’d push through those doors and high-five Sir Malcolm Walker’s mission statement—dozens…