Unleash Your Purple Cow: The Survey Revolution
Season: 1 Article: 8
The Invisible Dilemma
Ever feel like you're screaming into a void, hoping your ideal customers will magically hear you?
You're not alone. In fact, you're part of a herd.
A herd of businesses, all mooing the same tune, all blending into one indistinguishable mass of mediocrity.
But what if I told you there's a way to break free? To transform from just another cow in the field into a vibrant, unforgettable purple cow that everyone's talking about?
You're either remarkable or invisible. Make a choice.
- Seth Godin
The Wall of Sameness
We've all been there. Endless hours spent on market research, competitor analysis, and customer feedback. Yet, somehow, our efforts seem to blend into the background noise of an overcrowded market.
Traditional methods fall short:
Generic surveys that barely scratch the surface
Outdated competitor data that's already irrelevant
Customer feedback that feels disconnected from reality
The Downward Spiral
Imagine this: You're pouring your heart and soul into your business, but...
Your products start feeling eerily similar to your competitors'.
Customer engagement dwindles, leaving you wondering what went wrong.
Innovation becomes a distant dream as you struggle to keep up.
Your unique voice gets lost in the sea of sameness.
Before you know it, you're just another face in the crowd, indistinguishable from the rest.
The secret to creating something remarkable is to care enough to see what others miss.
- Bernadette Jiwa
The Purple Cow Revelation
Here's the game-changer: Surveys aren't just about collecting data; they're your secret weapon for competitive intelligence.
Neuroscience tells us that our brains are wired to notice what's different.
It's called the Von Restorff Effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
Your business needs to be that 'different' thing – the purple cow in a field of black and white.
The Transformation
Imagine a world where:
Your surveys uncover golden nuggets of customer insights.
You're always one step ahead of market trends.
Your products evolve in perfect harmony with customer needs.
You become the trendsetter, not the follower.
Your brand stands out like a beacon in a foggy marketplace.
The Purple Cow Survey Strategy
Ready to unleash your inner purple cow? Here's how:
Define Your Moo-ve: Clearly outline your survey objectives. What do you want to discover?
Target Your Herd: Identify the right audience. Not all cows are created equal.
Craft Engaging Questions: Make your surveys irresistible. Think outside the barn.
Analyse with Intelligence: Look for patterns and anomalies in your data. What's the herd missing?
Act on Insights: Transform your findings into action. Be bold, be different.
Rinse and Repeat: Make surveying a continuous process. Stay ahead of the herd.
Remember, it's not about being different for the sake of it. It's about being meaningfully different in ways that matter to your customers.
Here are five questions to start your survey…
What do you need?
What do you fear?
What do you desire?
What do you hate?
What have you tried?
The Moo-ve Is Yours
So, here we are at the crossroads of mediocrity and magnificence.
You've got the tools. You've got the knowledge. You've got the purple paint.
The question is: Are you ready to make some noise in the marketplace, or are you content to keep grazing in silence?
Remember, in the world of business, it's not the loudest cow that gets noticed. It's the purple one.
So, what's it going to be? Another day of blending in, or your first day of standing out?
The pasture is waiting. The choice is yours.
Moo or move. The world is watching. Let me know in the comments.
With courage & conviction
Emma.
Work with me - One to One:
You used to light up rooms.
Now you're struggling to light up Zoom calls.
Remember when your words sparked revolutions? Now they're just filling awkward silences.
Your vision isn't blurry. You're just talking to the wrong crowd.
That fire in your belly? It's not extinguished, just misdirected.
You're not "bad at sales". You've forgotten how to speak your truth.
Your ideal clients aren't hiding. They're waiting for you to show up.
60 minutes with me = 6 months of clarity you've been chasing.
So much value.