What If You Don’t Know Your Brand Values Yet?
You don’t need perfect language to define your brand—just real patterns, honest questions, and a willingness to look at what already lives beneath the surface.
Hello, my lovelies.
If you’re staring at a blinking cursor thinking “I know I’m meant to have brand values, but I have no idea what they are” you’re not behind. You’re exactly where you’re meant to be.
Most people don’t get stuck because they’re lazy or unmotivated.
They get stuck because they’ve been taught to perform values, not live them
This is the messy middle where Brand Behaviour begins
Your brand isn’t built in a single statement.
It’s revealed through patterns—what you say no to, how you react under pressure, what you prioritise when no one’s watching.
And if your current brand doesn’t feel like “you”?
It’s not broken.
It’s just behaving in ways that no longer reflect who you are or where you’re headed.
Why Values Matter (But Only When They’re Lived)
Core values aren’t Pinterest-worthy adjectives.
They’re emotional contracts—with yourself and your audience.
They show up in how you make decisions.
In what you allow.
In how you recover when things don’t go to plan.
And here’s the hard truth:
If your actions and messaging aren’t aligned with what you claim to value, your audience will notice. Fast.
Because these days, authenticity is tracked in behaviour, not tone.
Where to Start When You’re Unsure
You don’t need a big vision statement.
You just need a few real moments.
Ask yourself:
When did I feel proud of how I showed up for someone?
What parts of my work light me up—not because they’re easy, but because they feel true?
What frustrates me most about how people behave in my industry?
That’s where your values hide.
Not in idealised versions of yourself—but in how you move through the world when you’re fully switched on.
Try This: A Mini Core Values Audit
Grab a pen or open a note.
Write your answers to these:
What do I say no to, every time, without hesitation?
What kind of impact do I want people to feel after they’ve worked with me?
What one behaviour do I wish I saw more of in this space?
That’s your starting point.
That’s what matters.
That’s the gap between brand and behaviour—waiting to be closed.
What’s Next?
This article is a prelude to something deeper:
I’m teaching a 5-step Brand Behaviour System that helps you define what your brand actually stands for—and how to live it out in real time.
If you’re ready to build a brand rooted in truth, not trend…
Join the waitlist and I’ll walk you through the whole thing:
👉 Join the Brand Behaviour Waitlist
With courage and conviction,
