Marketing funnels don't work for solo creators—here's what doesYou've been told your business needs a funnel. Lead magnet → email sequence → tripwire offer → core product → upsells. It's the "proven system" every business coach swears by.But here's what they don't tell you: funnels were designed for factories, not freelancers. They assume unlimited inventory, predictable conversion rates, and endless energy to nurture strangers through automated sequences. When you're a solo creator juggling client work and content creation, that assumption breaks down fast.Instead of forcing factory logic onto relationship building, here's what actually works.
Funnels Are for Factories, Not Freelancers
Marketing funnels don't work for solo creators—here's what doesYou've been told your business needs a funnel. Lead magnet → email sequence → tripwire offer → core product → upsells. It's the "proven system" every business coach swears by.But here's what they don't tell you: funnels were designed for factories, not freelancers. They assume unlimited inventory, predictable conversion rates, and endless energy to nurture strangers through automated sequences. When you're a solo creator juggling client work and content creation, that assumption breaks down fast.Instead of forcing factory logic onto relationship building, here's what actually works.