My Brand Story

Emma Brooks Design the story so far...

Welcome to the story of Emma Brooks Design

INTRODUCTION

Made in 1972

In an era of Corona pop, making mud pies, playing with Sindy dolls and singing along to Blondie at the top of my voice in the back of my Dad’s Vauxhall Victor!

My career started in 1989 as a Saturday checkout girl for Iceland Frozen Foods. Over 16 years I climbed my career ladder from the checkout to regional systems manager to IT management. When I reflect on my days in store it taught me the core skills of entrepreneurship which are the core of everything I do today.

A Brummie¹ born and bred. At the turn of the century I moved to Bristol where I live today with the guy who stole my heart, Martin along with our feline furbaby Stevie.(sadly we lost Sprout our furbaby of 15 years in February 2024).

Self taught in brand, graphic and web design and to think it began with an invitation to join Pinterest in 2012.

CHAPTER ONE:

A Turning Point

In 2008, my world was turned upside down by the sudden loss of my father. The emotional turmoil I had bottled up for years shattered into a thousand pieces, leaving me feeling broken and utterly drained. Seeking solace, I underwent counselling for grief and made life-altering decisions that transformed me from the person I once was into who I am today. I chose life on my terms, shedding the weight of others' expectations.

As I navigated through this period of loss—mourning my father, my career, and my sense of self—I was engulfed by anxiety and vulnerability. It took me two years of conscious effort to redefine my identity, during which I discovered my true purpose and a renewed zest for life. Embracing holistic practices, I found peace in meditation, crystals, flower essences, and aromatherapy. This journey rekindled my creative spirit, leading me to explore various artistic mediums until I fell in love with graphic design. This newfound passion and early lessons in the power of branding fuelled my aspiration for a more straightforward, more sustainable way of living.

CHAPTER TWO:

Discovering My Niche

The saying goes that life begins at 40, and for me, this couldn't have been more accurate. It marked the start of a new chapter where I launched my business. Initially, I cast a wide net, offering graphic, brand, and web design services to anyone who needed them, committed to learning anything I didn't already know. This drive soon had me working tirelessly, up to 14 hours a day, seven days a week, feeling guilty whenever I took a break.

Over time, I refined my offerings, finally honing in on my niche: uncovering your superpower. As an activator, I thrive on kick-starting action and fostering change.

I was frustrated with clients who struggled to articulate their purpose or vision, often resulting in extended deadlines and misdirected efforts. This led to an epiphany: by helping solo entrepreneurs and creators identify their superpowers, values, and purpose, they could more effectively communicate not just with designers but with their ideal audience.

CHAPTER THREE

Defining Your Brand’s Mission

My journey, marked by significant loss and self-discovery, was the catalyst for my brand's mission: to support solo entrepreneurs in navigating their path to success. Having experienced the transformative power of redefining my purpose and embracing what brings me joy, I am uniquely positioned to help others see beyond their immediate challenges.

My approach is rooted in a broader vision and a pathway to success that champions simplicity and sustainability. It's about transforming vision into reality, ensuring that every solo entrepreneur I work with is not merely surviving but thriving.

CHAPTER FOUR

Overcoming Initial Challenges

Starting my business was fraught with challenges, from ideation to execution. Without a mentor to guide me, I navigated through trial and error, learning valuable lessons along the way. These experiences have not only shaped my resilience and innovative spirit but also equipped me with insights that I now share with my clients. This journey has taught me the importance of perseverance, strategic thinking, and the value of a supportive community in overcoming obstacles.

CHAPTER FIVE

Building a Community

The early days of building my audience were challenging as I strived to resonate with my target market. Leveraging my personal story, I focused on creating authentic connections, emphasising the importance of community and shared experiences. This approach helped me cultivate a supportive and engaged audience, transforming challenges into opportunities for growth and collaboration.

CHAPTER SIX

The Evolution of My Brand

Reflecting on the growth and evolution of my brand, key milestones highlight my conviction in simplicity, sustainability, and empowering solo entrepreneurs. From pivoting my focus to strategic brand consultancy to launching Chatterbox, my journey has been about more than just meeting the needs of my audience—it's about anticipating and innovating in ways that align with my core values. Today, my brand is a testament to the power of resilience, creativity, and the entrepreneurial spirit committed to helping solo entrepreneurs thrive.

Embark on a journey of transformation with me.

It's more than just business; it's about rediscovering your purpose, reigniting your passion, and shaping a future that resonates with the essence of who you truly are.

Let's peel back the layers together, unveiling the superpower that sets you apart in a world clamouring for authenticity and connection.

Ready to turn the page to the next chapter of your success story?

It's your opportunity to pause, sip some tea, and share your vision and challenges.

Together, we'll explore pathways to simplicity, sustainability, and true empowerment. Let's create a space where your vision can flourish, supported by strategic insight and a heartfelt connection.

Book your session now, and let's start the conversation that could change everything.