Hi, I’m Emma.
Welcome to Chatterbox
I’m a strategist, brand builder, and problem solver who’s spent 30 years creating businesses that thrive on relationships, not just transactions.
I write about Brand Relationships, Finding Your Genius Zone, and Creating Products That Align with Your Clients.
I’ve seen burnout, churn, and businesses stuck on the endless hunt for new clients.
If you’re tired of reinventing your business every six months, let’s fix that.
The Missing Piece I Needed: Brand Relationships
I’ve built businesses from scratch, created offers that should have been irresistible, and followed every “proven” marketing strategy out there.
And yet, at times, I still struggled.
Not because I didn’t know what I was doing—but because I was missing the bigger picture.
I didn’t just need more clients. I needed the right relationships.
I’ve watched businesses churn through customers like a revolving door, always selling, always promoting—never retaining. I’ve seen brilliant offers fall flat, not because they weren’t valuable, but because they didn’t connect.
I had to learn the hard way that marketing isn’t about attention—it’s about connection.
And once I figured that out, everything changed.
That’s why I created the Brand Relationship Blueprint (BRB)—to build businesses that don’t just sell, but last.
The RSL Framework: The System I Wish I Had
For years, I treated every client the same—until I realised they weren’t.
Some needed a quick fix and would move on. Some needed trust and time before committing. And some? They were in it for the long haul.
When I started recognising these patterns, I stopped forcing relationships that weren’t meant to last and started building the ones that were.
💡 That’s when I developed the Reason, Season, Lifetime (RSL) Framework.
Reason Clients – The ones looking for a solution right now. They’re not ready for a long-term relationship yet.
Season Clients – The ones who need time, proof, and nurturing before committing.
Lifetime Clients – The ones who see the value, trust the process, and stick around.
Once I understood this, I could align everything—my offers, my messaging, my strategy—to meet people where they were.
And it worked.
Now, I don’t waste energy chasing everyone. I focus on building relationships that matter.
What I Teach
🔹 Brand Relationships – How to attract, nurture, and retain the right clients.
🔹 Genius Zone – Get clear on what makes you different so your brand speaks for itself.
🔹 Product & Offer Strategy – Design products that align with your client journey.
Everything I share is rooted in sustainable, no-BS strategies—so you can grow your business without burnout.
The RSL Framework for Subscribers
Every subscriber here fits into my Reason, Season, Lifetime framework:
🔹 Reason (Free Subscribers) – Here for quick clarity. That’s why I send Chatter Sparks, a weekly TL;DR email with three must-read insights to spark action.
🔹 Season (Paid Subscribers) – You’re ready for depth and strategy—positioning, sustainable offers, and long-term brand relationships. Paid subscribers get my best thinking, in-depth strategy articles, and Substack AMAs where I answer your questions directly.
🔹 Lifetime (Founder Subscribers) – You’re here for the long game. You want to build relationships, not just revenue. Founder subscribers get behind-the-scenes content, early access to new frameworks, and a front-row seat to my evolving strategy.
Wherever you are in your journey, you’ll always know the next step forward.
No Hustle, No Content Churn, No BS.
I don’t do hype marketing, growth hacks, or exhausting sales tactics.
I write when I have something valuable to say. I focus on clarity, momentum, and long-term success—not short-term noise.
Ready to rewrite your story?
Start here with…
Learn the basics with Brand Relationship Blueprint Intro Email Series
Discover your Brand Relationship Debt Scorecard
Get a quick fix with Brand Relationship Repair Kit
Back History
Made in 1972
In an era of Corona pop, making mud pies, playing with Sindy dolls and singing along to Blondie at the top of my voice in the back of my Dad’s Vauxhall Victor!
Shopfloor: Learning Life Skills.
My career started in 1989 as a Saturday checkout girl for Iceland Frozen Foods. Over 16 years I climbed my career ladder from the checkout to regional systems manager to IT management. When I reflect on my days in store it taught me the core skills of entrepreneurship which are the core of everything I do today.
Brummie: Born & Bred
A Brummie1 born and bred. At the turn of the century I moved to Bristol where I live today with the guy who stole my heart, Martin along with our feline furbaby Stevie (sadly we lost Sprout our furbaby of 15 years in February 2024).
Learner: Online Course Junkie
Self taught in brand, graphic and web design and to think it began with an invitation to join Pinterest in 2012.
2023: I dived into the world of AI to find a better way of working!
2024: Launched ‘Scale with AI’ with co-founder/creator
building AI solutions to help solo creators to build a simple straight forward and sustainable business.2025: Building the Brand Relationship Blueprint to help solo creators building relationships that stand the test of time with out burnout.
Every great achievement starts with someone daring to believe it’s possible.
From the City of Birmingham, UK.
