Welcome to Chatterbox
Chatterbox is for solo creators who've tried traditional business advice and want something that actually fits their reality.
Most business advice assumes you're building the next Facebook. I write for solo creators who want to grow something meaningful without losing their sanity in the process.
Here's the thing: Your audience isn't one homogeneous group waiting to be "funnelled." They're individuals at different stages of relationship with you, and treating them all the same is why most marketing feels exhausting and ineffective.
What You'll Get
Each issue helps you:
Think differently about your audience beyond demographics and surface needs
Connect strategically using relationship-based frameworks instead of generic tactics
Build lasting connections with the RSL Framework that honors where people actually are
Create with purpose - content that moves your business forward instead of just filling the void
The RSL Framework
The game-changing approach that replaces funnels with relationship intelligence:
Reason Clients: Curious but not committed; they need quick wins and proof of concept
Season Clients: Building trust actively; they need nurturing, evidence, and deeper connection
Lifetime Clients: All-in for transformation; they want depth, advanced strategy, and exclusive access
Stop treating everyone the same. Start honouring where they actually are.
What Makes Chatterbox Different
While others chase viral moments and vanity metrics, I focus on brand relationships through:
✦ Market awareness strategy across all levels (Problem Unaware → Most Aware)
✦ Emotionally aligned offers that match your audience's actual readiness
✦ Sustainable content creation that respects your capacity and their journey
✦ Strategic clarity over complexity - frameworks that simplify decisions, not complicate them
A Note From Me to You
I know that in this season — with rising costs and real pressures on our time, energy, and finances — a monthly subscription can feel like a stretch. That's why I've restructured how I offer content.
Instead of locking knowledge behind paywalls, I offer most resources as one-time purchases.
You get the same depth, frameworks, and clarity — without ongoing subscription pressure. If you do choose to become a paid subscriber, you'll receive 25% off all digital products as thanks for your support.
Whether you're in the Reason or Season stage of our relationship, I want you to have access to tools that move you forward, in a way that works for you right now.
This isn't just a business decision. It's a values decision.
Strategic clarity should be accessible when you need it most.
About Me
I'm Emma Brooks — a brand relationship strategist who helps solo creators build sustainable businesses without burning out on bad advice.
My approach combines: Strategic thinking, pattern recognition, practical application, and 30+ years of real-world business experience (yes, starting from the checkout at Iceland Frozen Foods in 1989).
What drives me: I'm tired of watching brilliant creators exhaust themselves following tactics designed for venture-backed startups. There's a smarter way to build.
I live in Bristol 🇬🇧 with my partner Martin and our cat Stevie. (We lost our beloved Sprout in February 2024 after 15 wonderful years together 🐈⬛)
I also co-run Scale with AI with Dave Meier, where we build thoughtful automation systems for solo creators who want to work smarter, not harder.
Where to Start
New to relationship-first thinking?
🔸 Brand Relationship Debt Scorecard (Free assessment)
Ready for practical frameworks?
🔸 Brand Relationship Repair Kit (£37 Quick Fix)
Want personalised strategy?
🔸 Brand Relationship Consultation (60 minutes = 6 months of clarity)
Subscribe Now
Free subscribers get weekly frameworks, honest takes on industry advice, and tools that actually work for solo creators.
Paid subscribers get everything above plus 25% off all resources (code: CHATTERBOX25) and first access to new tools.
Choose your pace and join creators who are building relationships that last — not just audiences that convert.
This is practical strategy and clarity for real humans like you.
Build relationships that last.
Build relationships that last.
My AI Policy
At Chatterbox, everything starts with clarity and intention. I use AI to enhance my work—not replace it.
Here’s how AI supports my creative process:
Strategy First, Tools Second
Every article, product, and framework begins with my brain, my hands, and 30+ years of insight. I use AI to speed up execution, never to shortcut ideas. I believe in crafting tools that serve creators—AI is just one of them.
Drafting, Outlining & Rewriting
I use AI to help shape outlines, test structure, and rework early drafts—but the core message, metaphors, and voice? That’s me. AI helps smooth the road, not choose the destination.
Inspiration & Ideation
AI is a powerful partner for creative inspiration. I use it to generate ideas, challenge assumptions, and uncover unexpected angles—whether I’m developing a framework or sketching out a product concept.
Visuals
I use AI to explore ideas for visuals—especially when I’m working through a metaphor, concept, or layout. It helps me test direction quickly and creatively, but my visual voice always guides the final result.
Prompt Testing & Product Development
Because I create custom GPTs and AI-powered tools, I use AI to prototype, stress-test, and refine the user experience. Every product I release is grounded in real strategy, not AI gimmicks.
Your Data
I never collect or use personal data in AI tools unless you knowingly provide it (e.g. inputting your answers into a GPT I’ve built). I don’t feed user data into AI training or third-party databases.
Want help writing your AI policy?
Send me a message.
Back History
Made in 1972
In an era of Corona pop, making mud pies, playing with Sindy dolls and singing along to Blondie at the top of my voice in the back of my Dad’s Vauxhall Victor!
Shopfloor: Learning Life Skills.
My career started in 1989 as a Saturday checkout girl for Iceland Frozen Foods. Over 16 years I climbed my career ladder from the checkout to regional systems manager to IT management. When I reflect on my days in store it taught me the core skills of entrepreneurship which are the core of everything I do today.
Brummie: Born & Bred
A Brummie1 born and bred. At the turn of the century I moved to Bristol where I live today with the guy who stole my heart, Martin along with our feline furbaby Stevie (sadly we lost Sprout our furbaby of 15 years in February 2024).
Learner: Online Course Junkie
Self taught in brand, graphic and web design and to think it began with an invitation to join Pinterest in 2012.
2023: I dived into the world of AI to find a better way of working!
2024: Launched ‘Scale with AI’ with co-founder/creator
building AI solutions to help solo creators to build a simple straight forward and sustainable business.2025: Building the Brand Relationship Blueprint to help solo creators building relationships that stand the test of time without burnout.
From the City of Birmingham, UK.
