Brand Relationship Consultation
When You Might Need a Brand Relationship Consultation
After 30+ years of business experience, from managing stores to analysing service delivery for global companies, I've noticed some patterns...
You Might Benefit From Strategic Guidance If:
You're Making Too Many Assumptions About Your Audience
The biggest mistake I see solo creators make is not immersing themselves in their audience's shoes. You think you know what they want, but you haven't done the deep work to truly understand their awareness level and emotional reality.
Your Audience Engagement Doesn't Match Your Business Results
You get comments, likes, and shares, but struggle to move people from "interested follower" to "paying client." Something's disconnected between what you're offering and what they actually need.
You're Spinning Too Many Plates
Like managing a retail store in the 1990s, solo creators wear every hat—content creator, salesperson, customer service, admin. But unlike my store management days, you don't have clear systems for prioritising what actually moves the business forward.
You Feel Exhausted by Traditional Marketing Advice
Most business advice assumes you want to be the next big thing on the high street. But some of the most successful brands (like Iceland's "Mum's gone to Iceland" that worked for 30+ years) succeeded by knowing exactly who they served and serving them exceptionally well.
You're Not Sure How to Read Your Audience's Awareness Level
You're creating content but can't tell if people are problem-unaware, solution-aware, or ready to buy. Without understanding where they are, you're basically throwing content at the wall hoping something sticks.
You Want Sustainable Growth, Not Burnout
You need an outside perspective on what's actually stopping your business from growing and importantly, solutions that work for a business of one, not a venture-backed startup.
What Makes This Different
Most consultants focus on tactics or generic brand discovery.
My approach comes from 30+ years of business experience: 16 years in retail learning customer relationships from the ground up, years analysing service delivery and continuous improvement for global companies, and 13+ years building my own solo creator business using these insights.
I help you get close to the coal face of your real challenges
not just the surface symptoms.
The Approach
The ultimate objective: Getting you to meet your audience where they actually are.
Using a detailed pre-consultation assessment, I identify the gaps between where you think your audience is and where they really are. Then in our 60-minute session, we work through:
Audience Awareness Reality Check - Are they problem-aware, solution-aware, or somewhere else entirely?
Empathy Mapping Deep Dive - What they actually think, feel, say, and do (vs. your assumptions)
Communication Alignment - How to speak to them at their actual awareness level
Relationship Architecture - What type of connection you want to build and how to get there
Strategic Next Steps - Clear priorities for meeting them where they are
This isn't generic brand strategy.
It's precision audience understanding that drives real business results.
Who This Works Best For
You're probably a good fit if:
You have an existing audience but struggle with conversion
You're tired of assumptions and want to understand your people deeply
You're spinning too many plates and need strategic prioritisation
You value honest, outside perspective over feel-good validation
You want sustainable growth, not quick fixes that lead to burnout
This probably isn't for you if:
You're just starting out and need basic business setup
You want someone to tell you what you want to hear rather than what you need to hear
You're looking for quick tactics rather than strategic foundation
You're not ready to challenge assumptions about your audience
How It Works
Brand Relationship Consultation Enquiry
Rather than a traditional sales page, I prefer to have a conversation first.
Every business situation is different, and I want to understand your specific challenges before suggesting whether strategic consultation would actually help.
Complete this brief enquiry and I'll respond with honest feedback about whether consultation makes sense for your situation. If so, we can discuss the details.
What happens next:
I'll review your responses within 24-48 hours
You'll get a personal email with my honest assessment
No sales pressure - just genuine conversation about what might help.
What You'll Leave With
Clear Understanding of Where Your Audience Actually Is
Precise awareness level assessment (not guesswork)
Complete empathy map revealing what they really think, feel, say, and do
Gap analysis between your assumptions and their reality
Strategic Communication Plan
How to speak to them at their actual awareness level
Messaging that resonates instead of misses
Content strategy aligned with where they are, not where you hope they are
Relationship Architecture Blueprint
Clear vision of the relationship you want to build
Practical steps to move them through awareness levels
Sustainable approach that prevents overwhelm and burnout
8 Week Sprint
Specific actions to start meeting your audience where they are
What to stop doing that's not working
What to focus on that will actually move the needle
Ready to Explore?
If any of this resonates, complete the enquiry form below.
Brand Relationship Consultation Enquiry
Rather than a traditional sales page, I prefer to have a conversation first.
Every business situation is different, and I want to understand your specific challenges before suggesting whether strategic consultation would actually help.
Complete this brief enquiry and I'll respond with honest feedback about whether consultation makes sense for your situation. If so, we can discuss the details.
What happens next:
I'll review your responses within 24-48 hours
You'll get a personal email with my honest assessment
No sales pressure - just genuine conversation about what might help
Building relationships, not just audiences.
With courage and conviction.
P.S. If you're not ready for consultation but want to start understanding your audience better, try the Brand Relationship Scorecard or subscribe to Chatterbox for weekly insights on building sustainable solo creator businesses.
